Pepsi's Legacy And Its Humble Beginnings

AS USUAL, WAS HOT AND HUMID IN NEW BERN, NORTH CAROLINA. SO A YOUNG
PHARMACIST NAMED CALEB BRADHAM BEGAN EXPERIMENTING WITH COMBINATIONS
OF SPICES, JUICES AND SYRUPS, TRYING TO CREATE A REFRESHING NEW DRINK TO
SERVE TO HIS CUSTOMERS. HE SUCCEEDED BEYOND ALL EXPECTATIONS, INVENTING
THE BEVERAGE NOW KNOWN AROUND THE WORLD AS ... PEPSI-COLA.

“Pepsi-Cola,” and advertised his new soft drink to enthusiastic customers. Sales ofPepsi-Cola started to grow, convincing him to form a company and market the new beverage. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S.
Patent Office for a trademark. An official patent was awarded on June 16, 1903.
At first, he mixed the syrup himself and sold it exclusively through soda fountains.
But soon Caleb recognized that a greater opportunity existed—to bottle Pepsi-Cola
so that people everywhere could enjoy it. BUILDING THE BUSINESS

From its humble beginnings over a century ago, Pepsi-Cola has grown to become one
of the best-known, most-loved products throughout the world. And the company
behind it—PepsiCo—has grown as well, standing today as the premier marketer
of refreshment beverages, juices and snack foods. PepsiCo got its start in 1965, when Pepsi-
Cola and Frito-Lay merged to create a new company. Since then, PepsiCo, Inc. has continued to
grow, adding new brands and product lines. Tropicana Products, Inc. joined the PepsiCo portfolio
in 1998 and gives PepsiCo the strongest brand name in juice. The company hit
a grand slam with its merger with The Quaker Oats Company in 2001,
bringing together two incredibly strong and successful food and beverage companies.
The PepsiCo-Quaker union added the powerful Gatorade thirst quencher and its Quaker brand, a symbol of healthy eating that extends PepsiCo’s reach into breakfast, on-the-go foods, and
snacks for kids. Today, PepsiCo is a $29 billion company, employing more than
150,000 people speaking more than 40 languages around the globe. The company is
consistently recognized for its corporate citizenship, philanthropic efforts and diversity
programs. It is the world’s fourth-largest food and beverage company— and is staking its claim as the global leader in convenience foods and beverages. PepsiCo has a strong plan to continue to
expand with an enormous lineup of convenience foods and drinks that provide great taste, nutrition and fun around the clock.

PepsiCo concentrated on building three very successful lines of business: soft drinks, snacks and
restaurants. Roger A. Enrico, named PepsiCo Chairman and Chief Executive Officer in 1996, succeeded Wayne Calloway. He led the spin-off of restaurants as a separate company and focused PepsiCo on building world famous trademarks in beverages, snacks and juices.
Look around and you’ll see PepsiCo’s brands in nearly 200 countries. The company offers more than 500 beverages and snacks that appeal to every consumer age group and demographic category, spanning every time of the day. These brands also serve a wide variety of consumer needs—from fun and enjoyment to health and nutrition—and they remain the single greatest reason for PepsiCo’s continued success. For the latest information on Pepsi-Cola Company and its products, check out www.pepsiworld.com. For more on PepsiCo, please visit www.pepsico.com.

PepsiCo, Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001, PepsiCo merged with the Quaker Oats Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people.