Coca-Cola Heritage

In our relations with the various municipalities and the various markets around the world, The Coca-Cola Company, the record of performance is undeniable. We have a legacy in the creation of high standards and the adoption of extraordinary responsibility. In the late 1940's, Coca-Cola, the National Urban League Arts Award. President Robert Woodruff personally contributed 25 million dollars for the United Negro College Fund in 1950, he joined the committee of the Tuskegee Institute in 1952.

In the 1960s, Coca-Cola voluntarily Corporate New South symbol of the struggle for equality. If Martin Luther King Jr. to Atlanta after the adoption of the Nobel Peace Prize, Coca-Cola officials convinced Single-hand, many of the city of another contractor in support of an integrated system for dinner his honor. "This event, long before his time, was an opportunity for the presentation of the man in the south, for a common future.

Juan always me, "as a product marketing, our heritage is so rich. More than 50 years, we have a pioneering national publicity press black and Coca-Cola was one of the first consumer marketing specialists in public relations, relations with African Americans. "Many consumers still remember today, Coca-Cola, the extraordinary" Hilltop "television commercial world of learning to sing. "This amazing group of people with hands of a" flagship "of the variety than ever in American television previously leader of a major corporate brands.

Juan recalls, "like Coca-Cola, in the 21st century verwitterten significant challenges. Out of fear of contamination difficult for a discrimination complaint, Coca-Cola is a time of new life." Juan says "with humility, the lessons of our recent past. With confidence, we are proud of Coca-Cola vast heritage of the conduct and performance for fast and carefully restored relations with consumers, employees and those involved in the world. "